After the cost of housing, buying a car is the second most expensive purchase that most families will make. Consequently, car buyers put a lot of time and effort into researching and comparing available options. The development of the highly knowledgeable car buyer who is not easily impressed or influenced, has led to automobile manufacturers and dealerships having to step up their game and work harder to stand out from the competition.
Superior service and supply chain management together with quality leadership are key success factors for automotive companies to survive and grow. MENTOR's consultants have solid experience in working with the automobile industry and understand what it takes to excel in such a challenging market.
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