Oman’s Ministry of Tourism has designated certain land areas (two parcels) in the Qurayyat region as strategic tourism assets. The development of an attractive and unique Integrated Tourism Complex (ITC) is planned with the aim of bringing more tourists to Oman who subsequently will spend more time and money locally,ultimately diversifying the Omani economy and de-emphasizing energy production.These two parcels will be granted to the developer with the best economic, social, cultural and environmental plan.
Mentor’s client, a development manager that was exclusively appointed to manage the bid for the ITC has invited Mentor to contribute to the various aspects of the project development. Mentor will ultimately assist in the establishment of 3 companies that will help build, manage, promote and maintain the development of ITC. Mentor will play a strategic role in helping establishing these three companies by primarily being involved in the project concept research, as well as the formulation of development strategies, business models, operating models/business processes and designing the blueprint for organizational development.
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