Field course on bank customer experience

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Project Description


As part of MENTOR’s experiential learning approach, an engaging and interactive field course was designed to support a customer service training program for a reputable bank in the UAE. This one-day course revolved around the ‘customer service journey’, and involved employees visiting various banks in the role of prospective customers, inquiring about services and evaluating the experience. It also involved visiting successful organizations in other industries to observe and analyze shared elements in effective customer service. By placing participants in the role of customers and giving them a  hands-on experience to support theoretical training content, employees were given a new perspective on the subject and were challenged to come up with solutions to issues and identify good practices witnessed during their experience. The field course worked well to complement other elements of the training program and offered a welcome and exciting change from traditional training formats.

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