Strategy Development to Promote Digital Economies

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Project Description


MENTOR was given the opportunity to play an instrumental role in shaping the path to promoting digital economies in the Middle East when it was selected as the consulting partner to a pan-Arab e-commerce federation.


A subsidiary of the Arab League and the Council of Arab Economic Unity, the federation was created out of a need to actively promote e-commerce in the Middle East and increase the region’s minor share of the trillion-dollar valued global e-commerce market. Its objectives are to grow the volume of e-commerce among Arab countries at a public, private and individual level through advancements in smart IT applications, online shopping platforms and electronic payment gateways, as well as the promotion of e-commerce standards and legislations, and increased customer protection from electronic crimes. 


In light of these objectives, the federation tasked MENTOR to develop a realistic and effective strategy that would enable it to achieve its goals and aspirations. The main phases of the strategy development involved the formulation of vision, mission, values, strategic objectives, and strategic performance indicators to effectively monitor and track the achievement of those objectives. Furthermore, MENTOR identified the strategic initiatives required to attain the goals and ambitions of the strategic plan.


The proposed strategy was presented by MENTOR to board members of the federation at a meeting in Cairo, where it was unanimously approved and set to be implemented in the following months, in collaboration with MENTOR.

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