When a leading company in the retail, leisure and entertainment industry in the Middle East was looking to improve knowledge transfer internally within its workforce, the MENTOR team looked no further than the client’s own employees. Our learning team proposed creating a series of peer-to-peer training videos that recruited select employees to serve as credible sources of internal knowledge.
The solution was recommended as an effective way to retain and share collective internal knowledge in a time and cost-efficient manner, and ensure consistency of message and values for a workforce spread over many locations. Equally as important, it would also reinforce those spokespeople as positive role models for high achievement and learning, thus inspiring higher motivation and ambition for less experienced employees.
25 short videos were created on different topics, involving interviews with experienced employees and subject matter from within the organization and across its hierarchy in order to deliver insight and experience to their colleagues.
MENTOR helped its client to identify and prioritize important themes for the videos (such as innovation, performance, customer service and business analytics) based on organizational goals, and produced 5 videos of varying lengths for each theme covering different aspects of the subject. The client nominated the most appropriate spokespeople for each video, and the MENTOR team scripted, recorded and produced the videos, as well as proposing a plan to roll out the training program internally.