People create change
When it comes to implementing change initiatives, one aspect that should not be neglected is the human element: the fact that change affects individuals and can only be brought about by them. Even if the change program revolves around the introduction of new structures, systems or technologies, it is the relevant users who will have to adapt the way they work and enable the change to actually happen.
Overcoming indifference, fear or resistance to change is one of the biggest challenges in making change happen. Change management takes into consideration the fact that change involves various personalities and abilities that respond differently to it. People may have different perceptions of the impact of the proposed change and be discouraged by the additional effort required to make it happen.
Change management also incorporates a communication strategy that helps organization leaders to secure acceptance to change initiatives, generate enthusiasm and to highlight benefits to individuals, teams, departments and organization as a whole.