An essential element of business plans for new ventures, market studies provide a detailed analysis of the market that the start-up will enter. But they can also be used to provide more insight into markets where organizations already operate, in order to guide change in business strategies.
Our market analysis involves an assessment of market characteristics that can impact the business, such as customers, competition, procurement and distribution, and understanding these enables better informed decisions in critical aspects of the business.
We identify and profile potential customers, their behavior, preferences and demand for specific products and services. We also analyze competitors, assess their products and services and marketing strategies. In addition, we provide an overview of the availability, capabilities and pricing of suppliers, contractors and distribution channels.
Feasibility studies are an essential requirement in the establishment of new ventures, the expansion of existing organizations, or acquisition of others. They provide a comparison of expected value and cost, and determine the economic advantage of proceeding with a proposed scheme.
We carry out an analysis of market, organizational, technical and financial issues, and provide insight into the actions required to achieve optimum outcome for the business venture. We acquire a thorough understanding of its plans and objectives, and analyze market information on customers, competition, and procurement and distribution.
We also advise on critical success factors and on the development of business assumptions and financial projections, and assess expected return on investment and probability of success for the proposed venture.