Market research & analysis

Achieving an understanding of businesses and their environments
 Market research & analysis
Understanding your environment

Embarking on a new business venture requires careful planning and a deep understanding of the initiative itself and the environment in which it will operate. Whether it's the set-up of a new business, a merger or acquisition, or launching a new project within an existing organization, it's important to start with a solid understanding of the market, analyze the venture' strengths, limitations, economic benefits and chances of success.

How we help

We help clients looking to adjust their strategies or initiate new ventures, by offering in-depth market research and analysis services, that establish a deep understanding of external environments and critical factors impacting success. We have established experience and knowledge of various industries.

We help organizations in developing their market positions and assess opportunities through market analysis, competitive strategy and growth strategy.

what we offer

Variety of research approaches to support specific strategies

Market analysis

Market profiling and snapshot, market sizing, share and segmentation analysis, distribution and value chain analysis, forecasting and scenario planning.

Competitive strategy

Corporate benchmarking and competitor tracking, key account maximization, pricing analysis, and business war-gaming.

Growth strategy

Innovation scouting and value proposition development, market entry strategy, concept and product testing, partner evaluation and selection.

Market research

B2B and B2C research, loyalty programs, customer satisfaction surveys, employee satisfaction surveys, data collection services including interviews and focus groups, and market data processing.

Market Analysis

An essential element of business plans for new ventures, market studies provide a detailed analysis of the market that the start-up will enter. But they can also be used to provide more insight into markets where organizations already operate, in order to guide change in business strategies.

Our market analysis involves an assessment of market characteristics that can impact the business, such as customers, competition, procurement and distribution, and understanding these enables better informed decisions in critical aspects of the business.

We identify and profile potential customers, their behavior, preferences and demand for specific products and services. We also analyze competitors, assess their products and services and marketing strategies. In addition, we provide an overview of the availability, capabilities and pricing of suppliers, contractors and distribution channels.

Feasibility studies

Feasibility studies are an essential requirement in the establishment of new ventures, the expansion of existing organizations, or acquisition of others. They provide a comparison of expected value and cost, and determine the economic advantage of proceeding with a proposed scheme.

We carry out an analysis of market, organizational, technical and financial issues, and provide insight into the actions required to achieve optimum outcome for the business venture. We acquire a thorough understanding of its plans and objectives, and analyze market information on customers, competition, and procurement and distribution.

We also advise on critical success factors and on the development of business assumptions and financial projections, and assess expected return on investment and probability of success for the proposed venture.

Need to establish a better grasp of your market? We provide guidance on new ventures and strategies through market research and analysis.